As Oregonians celebrate the holiday season, state agencies renew their call to “Rethink the Drink” – encouraging people to pause, reflect and make mindful and healthy choices when it comes to their alcohol consumption. 

Leading this effort is Oregon Health Authority (OHA), Oregon Alcohol & Drug Policy Commission (ADPC) Oregon Liquor & Cannabis Commission (OLCC) and Oregon Department of Transportation (ODOT).  

“During celebrations, it’s easy to drink more than we intend to,” says Dr. Tom Jeanne, M.D., M.P.H., deputy state health officer at OHA. “We can support each other by having honest, compassionate conversations about our drinking – not judging, but looking out for one another.” 

Holiday events and binge drinking sometimes go hand in hand. That can contribute to unsafe driving and other dangerous behavior. Binge drinking impairs judgement, slows reaction times and increases the likelihood of making fatal decisions. 

“We see the consequences of impaired driving all year, but the risks increase around the holidays,” said Ryan Stone, Impaired Driving Program Analyst at ODOT. “If you plan to drink, plan your ride. A text, a call, or a quick rideshare request can prevent a crash, a DUII, or a tragedy. The people you share the holidays with want you to get home safely.” But alcohol isn’t the only concern. Impairment can come from any substance that makes you feel different — including cannabis, prescription medications, or combinations of substances. All can affect your ability to drive safely. 

That’s why agencies are encouraging Oregonians to make a transportation plan before they drink or use any impairing substance. Planning ahead protects you, your loved ones, and everyone else on the road. 

Learn more about impaired driving and Oregon’s safety efforts. 
 

What People Can Do to Celebrate Mindfully 

To help people enjoy the season with their health in mind, the “Rethink the Drink” campaign offers practical strategies: 

Supporting Everyone 

Not everyone drinks, and not everyone who drinks wants to drink a lot. It’s important to create holiday environments that feel safe and inclusive for all. 

If you or someone you know is struggling with alcohol dependence or misuse, confidential help is available: 1-800-923-4357 (Oregon’s substance use support line). 

 
About Rethink the Drink 

Rethink the Drink is a health communications initiative led by the Oregon Health Authority, in partnership with ADPC, OLCC, and ODOT. The campaign invites Oregonians to have mindful conversations about when, how much and why they drink – for themselves, their families and their communities. There are several resources at RethinkTheDrink.com to help people who want to drink less, or to support individuals or their loved ones who might have an alcohol use disorder. You can also find Rethink the Drink on Facebook and Instagram.